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Let
me start off by saying, any person who owns or is thinking about
creating a website would be crazy to ignore this. Earning money
with your site, no matter the topic, has become easier than it's
ever been before.
First
of all, Google.com earns most of its money by allowing other website
owners to advertise on their search result pages. Now you can
earn a share of the revenue that Google earns by placing these
same text ads on your site. In other words, you're helping Google
advertise.
The
program is called Adsense.
I
don't usually like to use the term "easy money" because
there really is no such thing. You still have to create your own
website and learn how to bring in traffic in order to make good
money with this program. I certainly don't want to make it sound
like you get something for doing absolutely nothing.
However,
I've got to say that Adsense is the closest I've ever come to
"fast cash" on the Internet. And what's even better...the
program is completely free. You can add the ads to multiple websites
and there is no limit to the amount you can earn.
I
have been receiving monthly checks from Google since July of 2003.
A colleague of mine earned $2,000 during his first month,
and I've read numerous success stories of websites earning 5 digit
incomes per month with Adsense. There are no catches, hidden fees
or tricks to success here. All you need is a website that gets
some traffic.
Now,
a 5-digit income in a single month is not the norm for most participants.
My monthly checks usually range between $600 and $800, but it
shows you what is possible if you learn how to capitalize on this
opportunity.
You
can definitely earn a healthy profit if your site becomes popular
and receives a lot of traffic.
Mark
my words....
Every
website owner should be involved in this. It's just too
good of an opportunity to pass up. Even if your site is just for
information purposes, you can still participate and make decent
money with Adsense -- or at least enough to fund your website.
So
if you are one of those people that don't like the idea of paying
for a site, this is an excellent way to earn your money back and
then some. Even if you earned as little as $10 in a month, it
would more than likely cover some or all of the costs for your
web site. Or, if you are simply looking for ways to add additional
revenue to your website, then it's perfect for that situation
too.
This
program is getting so popular, people are creating websites just
to display the ads and profit from Google's Adsense alone.
How
Adsense Works
If
you go to Google.com and do
a search for almost any keyword phrase, you'll notice some "Sponsored
Links" that appear on the right side of the screen that are
relevant to the keywords you just searched for. You'll also see
similar results when you do searches in MSN and other sites.
Website
owners pay Google to display these ads and are charged a predetermined
amount every time their ad gets clicked by a web surfer.
With
the Adsense program, you will display these same text ads on your
site just like Google and get paid for it. All you do is copy
and paste some provided HTML code into your pages and Voila!
Every
time an ad is clicked on your site, you will receive a certain
percentage of what Google receives from the advertiser.
Once
your account reaches $100, you'll receive a check in the mail.
"Is
Google Crazy?"
I
know what you're probably thinking...
"What's
the catch here? Why would Google just give away money advertisers
are paying them?"
The
answer...
Because
Google is very smart.
Now
that I understand how Adsense works, I can see that it's a win-win
situation for everyone involved, and the bottom line benefits
Google.
Let
me explain...
Since
the advertiser's ads are now being displayed on more web sites
all over the internet (instead of just Google's site), they are
getting much more exposure. More exposure means more clicks and
even more traffic for their site over a shorter period of time.
This
is good news for Google because the more traffic the advertisers
receive, the faster their advertising funds are used up. Remember,
they get charged every time their site gets a visit. And of course,
it is Google's hope that they'll continue to keep funneling more
money into their account for more ad exposure.
What
an ingenious way for Google to increase the amount of money they
earn from advertisers while building loyalty with website owners
(like us) who are now getting paid to help them advertise.
Of
course, I'd expect nothing less from the #1 search engine on the
web. :)
"How
Much Can I Earn With Adsense?"
Google
does not disclose exactly how much you'll earn per ad that is
clicked.
The
commission you receive per click depends on how much advertisers
are paying Google for the particular ad. You will earn a share
of that amount. I've heard of earnings anywhere from 2 cents to
$15 per click.
So
it is logical to believe that keyword phrases like debt free,
employment, make money, mp3, sex, etc. will earn you more per
click since these are highly competitive keywords that are searched
for quite a bit on the web.
Advertisers
generally pay more for competitive terms for obvious reasons.
Even
though Google will not reveal how much you are earning for each
ad that is clicked from your site, you can still login to your
account at any time and see the total amount of revenue you've
generated that day, week, month, year, etc.
For
example, if you see that you've made $12.60 today from 9 clicks
then you can calculate that your average click-thru commission
was $1.40 per click. That's as detailed as their stats will get.
And remember, that's only an average. You'll still never know
how much each specific ad brought in.
The
amount you'll earn also depends largely on the amount of targeted
traffic you receive to your own site, how well the ads match your
audience's interests, the placement of the ads on your pages,
and of course the amount you receive per click.
Ideally,
you should create a site on a topic you know a lot about. That
way you'll have a much easier time creating a generous amount
of content on that subject.
How
Google Matches the Ads to Your Site's Content
One
of the main reasons this program is so successful is because the
ads that are displayed closely match the content of your website.
This increases the chances that someone will click on the ads.
Here's
how Google accomplishes the content match (in their own words)...
"...We
go beyond simple keyword matching to understand the context and
content of web pages. Based on an algorithm that includes such
factors as keyword analysis, word frequency, font size, and the
overall link structure of the web, we know what a page is about,
and can precisely match Google ads to each page."
So
let's say you have an information website about yoga. Once you
join Adsense and paste their ad code into your site, Google's
technology will determine the topic of the pages by scanning for
keyword repeats, page title, etc.
If
successful, you will see ads that relate to yoga displayed on
your web pages. Of course, the more related the ads are to your
site's content, the better the click-thru.
Keep
in mind, the ads may not be an exact match because it depends
on the ads inside Google's database. So instead of seeing yoga
ads, you may see more generic ads like exercise, healthy eating,
etc. This is not a bad thing because these are topics your visitors
will likely be interested in as well.
Why
I Believe Adsense Works So Well
For
years, website owners have tried to make money from their sites
by putting up banner ads in hopes of visitors clicking them. The
problem with banner ads is that the Internet audience is so immune
to them, people do not click on them anymore.
When's
the last time you clicked a banner ad?
Exactly!
Second,
in order for the web site owner to earn money from that banner
ad, usually the web surfer that clicks has to purchase something.
With Adsense, your visitors just have to click the ads. They don't
have to purchase anything.
Third,
most people that use banner ads do not do a good job of matching
the ads to the website's content so the click thru percentages
are dismal.
With
Google's Adsense, not only are you displaying text ads, (which
tend to receive a much higher click-thru rate than banner ads),
but you are displaying contextual ads that match your website's
content....thanks to Google's advanced technology.
Tips
on Succeeding With Adsense
Here
are some tips for achieving success with Adsense.
1.
Create a website with your own domain name. Don't try to use a
free web host because your site will likely have banners and pop-ups
and get rejected because it looks unprofessional.
Not
to mention, a free web host will get you a web site address like
this:
http://thefreewebhost.com/yoursite/member1234/home.html
instead
of...
http://www.yoursite.com
See
how much more clean and concise that last link is?
If
paying for a website causes you to frown, remember the money you
earn from Adsense could more than pay for the web hosting
fees you'll incur.
Look
at it as an investment instead of a cost. I never dreamed I'd
be earning up to $800 in a month in such a short time. My Adsense
earnings clearly outweigh the few dollars I pay every month to
maintain my sites.
2.
If the main goal of your site is to make money with Adsense, be
sure to choose a topic that you know a lot about so you can write
lots of content.
Don't
like to write? No problem! There are sites like www.articlecity.com
that provide content for free. Just search their database and
find articles that match the theme of your site.
3.
Speaking of traffic, once your site is up and running you'll need
to learn how to get your site listed in the major search engines.
Getting
into Google is completely free right now and can bring
in hundreds or even thousands of visitors per day. All you have
to do is submit your site to The
Open Directory (free) and within 6-8 weeks your site will
begin showing up in Google.
It
can take a while to get into the Open Directory, plus they don't
accept every site. So make sure your website is in tip-top shape
and has a clear focus with solid, unique content.
Once
you have at least 15 to 20 pages, visit their site, find your
site's category and suggest it to one of the editors using their
suggestion form. It can take a while before someone reviews it,
but it's worth it because a listing here is almost a guaranteed
spot in Google's engine.
You
can also try to get into Google by submitting your site at www.google.com/addurl.html,
however many have found this is not always guaranteed. It certainly
can't hurt to try, though.
You'll
also find that once you start appearing in one or two search engines,
others will start adding your site as well. There is lots of free
traffic out there and most of it comes from the good ole search
engines.
4.
Also, partner up with other related sites and participate in link
swaps. This means that you place a link to another person's site
on your own site and they do the same for you in return. This
is a great way to get even more free traffic.
5.
Don't be a copycat! I read an article about a lazy person that
copied someone else's content word for word and pasted on their
own site. They tried to join Adsense and they were rejected for
unauthentic content. I don't know how Google found out their site
was a duplicate of someone else's but they did.
It's
not worth the risk. With sites like www.articlecity.com that provide
free content for you to use, there's no reason to copy off someone
else's site. Be original. Laziness always comes to bite you in
the long-run.
How
to Join Adsense
Click
below to join GOOGLE ADSENSE and EARN in $s
Most
sites are either accepted or rejected within 24 to 48 hours, so
you shouldn't have to wait too long to find out if your application
has been approved.
Once
you've been accepted, simply copy and paste the provided HTML
code into any page that you'd like to show the ads. If you've
done a good job of defining the content on your web pages, the
ads that show should be relevant to the content of your page...increasing
the chances of click-thrus by your visitors.
You
can either display the ads vertically along side the page like
Google does or in a banner-like formation horizontally across
your pages. The placement is up to you. You can even customize
the colors to match your site's theme.
If
Your Site Is Rejected...
If you receive that email from Google stating that your site has
not been accepted, the first thing you should remember is that
as an Adsense member, you are a partner and are representing Google.
They
have to make sure the websites that display these ads are up to
par or they could run the risk of losing advertisers. Imagine
if you were paying Google to display your ad and you found it
showing up on a poorly developed, junky website.
Of
course, if your site is rejected, it doesn't mean it is poorly
developed. There may be other reasons:
1)
Is your site an "About Me" page?
Google
does not usually accept these kinds of personal sites because
most of them do not have a specific topic or theme. They are usually
just random facts about the website owner. It would be difficult
for Google's technology to display targeted ads on these kinds
of pages.
They
are looking for "theme" sites that contain a generous
amount of information on a specific topic. It could be anything
from sewing tips to sports. Just make sure there is an obvious
theme with enough information.
2)
Is your site organized?
Be
sure your site has a neat and clean navigation that's easy to
follow. Also ensure all the links work and that there are no typos.
Keep the colors to a minimum and make sure each page has a consistent
layout.
3)
How many pages are on your site?
Even
though Google doesn't specify a page number requirement, many
believe they are looking for web sites with a certain amount of
content. Again, it's not likely a two-page site will get accepted.
Try to strive for at least 15 pages.
4)
Is your content solid?
Don't
just submit a website with a bunch of links to other sites. Be
sure you have enough original content of your own to make your
site unique.
5)
Is your site an exact carbon copy of someone else's?
Some
believe Google can find out if your site is original or not. Don't
risk it and steal from someone else. It will come back to haunt
you.
If
you're stuck, write a few articles of your own and then go to
sites like www.articlecity.com and sprinkle a few of their articles
around your site to beef it up.
6)
Be sure to read their program policy and procedures carefully
and make sure your site hasn't violated any of the terms.
Ready
to Get Started?
To
start building your website go to the domain registration page.
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